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There are over 60 million Tweens and their parents in the U.S.
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Kids ages 8-14 are technology and video oriented, driven by creativity, causes, community and a desire to communicate, share and have fun.
Televised sports serve as a focal point for tweens and parents to connect. They cheer together for local teams and athletes. Attending live sporting events is one of their cherished joint activities.
16 million tweens are active in organized sports and their parents are with them every step of the way. These tweens have larger than average social networks, high profiles among their classmates, and are strong academic performers — just the “influentials” marketers most want to reach.
Parents today actively seek their tween's input on family decisions, and are in turn very active in their activities and decision-making.
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| Kid Reporter Mia visits behind the scenes at The Golden State Warriors |
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| Tweens: A Big Market
Tweens spend over $40 billion
Families spend an additional
$170 billion on their tweens
Total: $210 billion
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| Kid Reporter Montreal interviews NHL Legend Claude Lemieux |
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